As retailers encounter greater competition or a slow down in sales, it is important they look at the foot traffic in and around their store. Are they passing or engaged? An engaged customer is more likely to spend money. The passive customer is more likely to move on without...

As retailers encounter greater competition or a slow down in sales, it is important they look at the foot traffic in and around their store. Are they passing or engaged? An engaged customer is more likely to spend money. The passive customer is more likely to move on without making a purchase. So how do you engage customers?

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